Pierra Navin Toys Production Center is established under the policy of Prof.Dr.Ukrit Mongkolnavin,the President of the Executive Committee of Pierra Maternity And Child Welfare Foundation through his recognition of the essentiality of children’s play and toys . The Toy Production Center is focused on creation and Production of standard toys with high safety Facilitating development of children in all arenas to suit little chidren admuitted to Pierra Navin Nursery Center . This is simultaneously to develop its personel in accordance with their capability in order to provide chance to these persons to learn to develop themselves,aiming the Nursery Center to achieve its autonomy as much as possible ‘Tierra Navin Toys Production Center is established on October 1 ,2000. Prof.Dr.Ukrit Mongkolnavin has identified the implementation of this project in the following wordings “Children and teachers jointly prefer Thai toys jointly made by teachers”.Presently,apart from the Toys production Center’s producing toys for little children in the care of Pierra Maternity And Child Welfare Foundation which has 10 nursery centers,the Center also produces toys to agencies or people so as to get income to contribute to the Fund of Pierra Maternity And Child Welfare Foundation for educational support of poor children and youths.